OUR TIMELINE

Scanning back over 80 years, take a look at how our history unfolds and explore how Billy Butlin started his career as a travelling showman, progressed into holiday camps and grew his business into the iconic brand that it is today.

1930S

Skegness opened on 11 April 1936 and within a year it had doubled in size. It was officially opened by Amy Johnson, the first woman to fly solo from England to Australia. Two years later Billy Butlin chose Clacton-on-Sea for his second camp.

1940S

To help with the war efforts, Billy’s existing camps were given over to the government. Clacton became an army camp and Skegness became HMS Royal Arthur. Billy was asked to finish his new resort at Filey so it could be used by the military, alon...

1950S

Indoor heated pools designed to be used ‘whatever the weather’ opened at Ayr, Clacton, Pwllheli and Skegness. And after holidaying in the Caribbean, Billy sees a gap in the market and opens Butlin's Bahamas.

1960S

A further three resorts opened, at Bognor Regis (1960), Minehead (1962) and Barry Island (1966). The 1960s also saw the famous monorails brought to Skegness and Minehead, and other new innovations being opened on the camps including chairlifts, ...

1970S

As people fell in love with holidaying abroad, the specialness of the British seaside became lost and the idea of ‘holiday camps’ faded. The Butlin family sold the business to the Rank Organisation.

1980S

A very sad start to the year for Butlin's as Billy passes away. His funeral procession was lined with Redcoats. In 1986, new Water Worlds are built at the remaining resorts and in 1989 our Redcoats receive a new uniform designed by Zandra Rhodes...

1990S

The new owners tried to reverse the downturn by building new accommodation and entertainment venues but sadly Mosney, Filey, Clacton and Barry Island all had to be sold, and Ayr and Pwllheli were transferred to Haven. 1999 saw the magnificent an...

2000S

The new millennium saw Butlin's bought by Bourne Leisure Holdings. In 2003, our beloved Billy Bear character made his debut, and a year later The Spa in Skegness opened. 2005 saw the very exciting completion of our first on-resort hotel, The Sho...

2010S

Bognor Regis welcomed its third hotel, The Wave Hotel in 2012, and a new swimming complex was built at Skegness in 2013. In 2015 the gorgeous take on our iconic chalets, the West Lakes chalet village in Minehead was built, as well as our new Sea...

SPLASH WATERWORLD POOL – 2019 – BOGNOR REGIS

In 2019, we opened an Art Deco-inspired swimming pool at our Bognor Regis resort. With capacity for nearly 1,000 guests, this £40M investment features 478 metres-worth of slides, including the world’s first Helter Skelter water sl...

STUDIO 36 – 2021 – ALL RESORTS

When we say there’s no off switch, we mean it! Like many hospitality businesses during the pandemic, we made some big changes while our doors were closed. To ensure our guests could enjoy more shows than ever before in a Covid-safe way,...

SKYPARK – APRIL 2023 – SKEGNESS

This year has seen the launch of SKYPARK, the UK’s most exciting playground. Opening in our Skegness resort, the £2.5M investment includes sensory elements and wheelchair-accessible equipment, so children of all ages and abilities...