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OUR STORY

Scanning back over 80 years, take a look at how our history unfolds and explore how Billy Butlin started his career as a travelling showman, progressed into holiday camps and grew his business into the iconic brand that it is today.

OUR TIMELINE

In 1936, Billy Butlin changed the face of British holidays. 
 
His aim was to make the British seaside break accessible to all. It started on a short visit to Barry Island where Billy felt sorry for families staying in drab guest houses with nothing much to do. He wanted to create a &ldquo;place of colour and happiness&rdquo; where quality activities and entertainment would be provided so that families could really enjoy their time together. 
 
So in 1936, Billy bought a plot of land in Skegness (where the resort is to this day) and set about making this dream come true. 
 
Billy not only pioneered a whole new way for British families to enjoy a seaside break, he was also a pioneer in the world of service. He wanted families to feel really looked after and cared for while they were away, and so he built a team that set the standard for providing brilliant service to his guests. You might know them as Redcoats.

More about our breaks

Billy Butlin promised someone to look after you always, and today we still believe it&#39;s the service you receive that really makes your break special. Find out about the birth of the Redcoat at Butlin&#39;s.

BUTLIN'S REDCOATS

Our attachment to Great Ormond Street Hospital Children&#39;s Charity started back in 1938, and to this day we continue to support them with our fundraising efforts.

GREAT ORMOND STREET

Located on the doorstep of some of Britain&#39;s loveliest beaches, discover our three seaside resorts and what makes them special.

OUR RESORTS TODAY

We're proud to be a British brand with lots of heritage. Find out more about Butlin's, our story and our UK family holidays and breaks.

About Us | Butlin's

UPDATE FROM OUR MINEHEAD RESORT 17TH SEPTEMBER 2023

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Absolute 80s - Skegness 22/09/23 | Butlin's Big Weekenders

Absolute 80s - Minehead 09/06/23 | Butlin's Big Weekenders

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