Butlin's logo celebrating 90 years of Butlin's
 
Boxbar self-serve bar wall with 'Tap Pour Go' signage, featuring touchscreen dispensers for Madrí lager (x2), Carling cider, Guinness stout, cocktails, spirits and mixers (x2), softs, and ice, viewed from behind rows of red venue seating.

BUTLIN’S IS THE FIRST IN EUROPE TO ROLL OUT SELF-SERVE BARS ACROSS ALL THREE OF ITS RESORTS

  • OVER 100 SELF-SERVE BARS INSTALLED ACROSS THREE UK RESORTS
  • £1 MILLION INVESTMENT TO CUT BAR QUEUES DURING FAMILY AND BIG WEEKENDER BREAKS
  • WIDE RANGE OF DRAUGHT BEERS AND CIDERS, COCKTAILS, SPIRITS AND MIXERS, AND SOFT DRINKS ON OFFER

 

Hemel Hempstead, 27 July 2026 – Butlin's, the Home of Entertainment, has unveiled new Self-Serve Bars across its three resorts, becoming the first holiday park in Europe to introduce the Boxbar machines. 

 

More than 100 Self-Serve Bar units have been installed across the entertainment venues in Bognor Regis, Minehead and Skegness. Introduced in time for the busy summer holidays, the new bars will help guests get served faster and spend less time queuing. 

 

The new Self-Serve Bars can dispense a drink in as little as six seconds, offering guests more than 20 options including draught beers and ciders, cocktails, spirit and mixers, and soft drinks. With the speedy service, the new technology has the potential to pour hundreds of drinks every minute across the three resorts.

 

The drinks range includes guest favourites Madri, Guinness, Smirnoff and the brand’s own cocktail Butlin’s On The Beach. The new bars are available to guests on all family breaks and adult-only Big Weekenders. Family guests with the popular All Inclusive Drinks package can use the machines, making it even quicker and easier to get a drink during their holiday. 

 

Heidi Watson, Head of Innovation at Butlin’s said: “This is an exciting first for Butlin’s. Everything we do is about improving the guest experience and our new Boxbar Self-Serve Bars will make a real difference to guests on a family break or a Big Weekender. 

 

“Open in time for the school summer holidays, the bars are designed to reduce wait times and make it quicker and easier for guests to get a drink. This means less time queuing and more time enjoying their holiday with family and friends.”

WE'RE MULTIPLE AWARD WINNERS