In collaboration with Amazon and Butlin’s, Peppa’s Dance Party will see live events taking place across the UK this August in all three resorts

Hasbro, a leading toy and game company, in collaboration with Amazon, today announced Peppa’s Dance Party, a series of live events throughout August to celebrate PEPPA PIG’s 20th anniversary and the Queen of Preschool’s new hit single – the Piggle Wiggle!

Taking place from 17th August to 1st September, Peppa’s Dance Party will deliver engaging in-person and virtual play experiences for preschoolers and their families to encourage confidence and ignite playfulness! Taking place exclusively in the UK across all three of the Butlin’s Resorts - Skegness, Minehead and Bognor Regis - guests can either enjoy as part of a holiday or visiting on a day pass! 

The Dance Party events will feature a live show encouraging kids and families to get up and get dancing to Peppa’s latest single – the Piggle Wiggle – available to listen on Amazon Music, as well as party games, interactive dress up activities and exclusive products. Fans can also expect appearances from their favourite PEPPA PIG characters!

In addition to the Dance Party, Butlin’s guests can enjoy the Peppa show and Circus Celebration, with both shows included in the price of a holiday or day pass. This unique offering is exclusive to Butlin’s in the UK.

To extend the excitement to audiences worldwide and build upon PEPPA PIG content available digitally on Amazon Kids+, a brand-new Alexa Skill for Peppa’s Dance Party will launch this August to teach children how to do the Piggle Wiggle dance and more. Customers can access this exclusive content directly through the brand-new Alexa skill or by saying, “Alexa, open Peppa’s Dance Party.” A premium version of the new Peppa’s Dance Party Alexa Skill is available with the Amazon Kids+ subscription unlocking fun musical party games with Peppa.

Special products are also available, including the Amazon-exclusive Peppa’s Dance Party Playset, plus brand-new Dancing Muddy Puddles Peppa, Sing With Me Peppa, Peppa Baking range, an array of themed books and partywear for the whole family.