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Big Weekenders
- Commissioned by Butlin’s Big Weekenders, exclusively for adults, a scientific formula has been devised in the UK, helping the nation to find their ‘happy place’
- The newly curated TeMPLR formula reveals (Time + Music ÷ People x Reconnection) + Environment = Optimum Happiness
Scientific research recently conducted on behalf of Butlin’s, has uncovered that you can reach your ‘happy place’ whenever you desire by following a simple formula.
According to reports which analysed data captured from 1,500 participants by Psychologist and Body Language Expert, Darren Stanton, music, environment and close bonds were the three core elements to a ‘happy place’ – all of which a Butlin’s Big Weekenders has in abundance.
Identifying your ‘happy place’ isn’t that easy. According to the brand, the winning ‘TeMPLR’ formula, a phrase coined by Darren, consists of the following for those who want to apply it to themselves:
- Time - 4.5 hours
- Music - reminding you of a happy memory
- People - your group of three friends
- Reconnection - through laughter
- Environment - being somewhere stress-free away from home
Those that took part in the experiment identified that spending quality time with friends, being on holiday and getting good value for money were the things that make them feel the happiest. To truly be in a ‘happy place’, participants demonstrated that they’d need 4.5 hours doing their preferred activities, including spending time with family and friends, listening to live music and enjoying bottomless brunch, which are all available on a Big Weekender.
The formula was put to the test on a Butlin’s Big Weekender, exclusively for adults, where groups of friends experienced live music performances, pool parties, adventure golf, silent discos, fairground rides, bingo and go-karting. Real-time video footage analysis and heart rate monitoring during a Big Weekender proved that following the ‘TeMPLR’ formula really is what’s needed to experience optimum happiness.
During the study, Darren observed 100% genuine happiness and excitement, highlighted by the subjects’ areas around the eyes which showed the whole face being engaged. He also noted physiological evidence to support his assertion, with subjects’ pulse and heart rates significantly increased as a result of being in their ‘happy place’ at Butlin’s.
Darren Stanton commented on his analysis: “Like food, shelter and water, physical connection is a vital ingredient to happiness that can never be created digitally. Psychologists, such as Maslow, look at a human’s hierarchy of needs, and these show that no amount of FaceTime or Zoom could ever replace these core values.
Music also plays a massive part in our ‘happy place’. Like photographs, hearing music often takes us back to a time in the past when life was simple. When the brain hears this music, it cannot differentiate between things that are real or imagined, hence why old photographs may conjure memories of nostalgia. In psychology, this is known as an ‘anchor’; a memory that was locked away but was unlocked with a piece of music, photograph, or smell.”
Mike Godolphin, Entertainment Director at Butlin’s said: “Our Big Weekenders are all about getting together with your friends, letting your hair down and having a great time. The new ‘TeMPLR’ formula highlights that our adult-only breaks really do have it all. Whether you fancy Oktoberfest, our new multi-era break Replay or one of the 20 weekenders on offer this year, Butlin’s can be everybody’s happy place!”
There are 20 different Big Weekenders breaks on offer across 60 different weekends at all three Butlin’s resorts in 2022. Great value deals for adult-only breaks start from £65pp and are available to book now via www.bigweekends.com