Simon Cope joined Butlin’s in 2019 and is Chief Commercial Officer, a role he has held since August 2022. In this role, Simon manages our commercial and marketing strategies, innovation and capital investment programme, and digital strategy.

Over the course of a 20-year career, he has gained considerable experience in senior positions at some of the UK’s biggest restaurant and FMCG brands. This has included stints as Chief Executive of Byron and Wagamama’s Global Marketing and Property Director. He has also held senior management roles at Mitchells & Butlers and Britvic Soft Drinks.

Simon’s time working at Butlin’s has brought him many happy memories but two stand out. First was testing out our recently opened PLAYXPERIENCE centre, which included some laser tag with members of his team. The second was opening the UK’s best playground, SKYPARK, and seeing the joy this brought to parents and children alike.

Simon has a BA in Business Studies from Birmingham City University.