JON HENDRY PICKUP<|}p>

Jon Hendry Pickup is the Chief Executive Officer of Butlin’s. Jon is an experienced business executive who has held many senior roles in the leisure and hospitality sectors in the UK.<|}p>&nbsp;<|}p>As CEO, Jon is spearheading a five-year growth strategy which was launched in 2023 and aimed at transforming the guest proposition and maintaining Butlin's as the Home of Entertainment. Integral to this five-year plan is a £150 million capital investment across all three resorts to upgrade the experience for all guests.<|}p>&nbsp;<|}p>Jon joined Butlin’s as Managing Director in July 2018 and has been its CEO since October 2022. Jon loves many aspects of working at Butlin’s, but going to work every day by the beach with people enjoying a holiday is his favourite.<|}p>&nbsp;<|}p>Prior to Butlin’s, he was CEO of Prezzo from 2016 to 2018. Before this, he served as the Chief Operating Officer of Travelodge Hotels Limited and an Operations Director at Tesco PLC.<|}p>&nbsp;<|}p>Since April 2024, Jon has served as an advisory board member for Pennies, a digital microdonation charity.<|}p>&nbsp;<|}p>Jon is a graduate of the University of York and he holds an MBA from Warwick University.<|}p>

JON HENDRY PICKUP, CHIEF EXECUTIVE OFFICER

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Butlin’s leadership team is committed to delivering the company’s core offering of affordable, quality, fun, breaks, with best-in-class entertainment and activities, for all our guests across our three resorts.<|}p>

MEET THE REST OF OUR TEAM

Jon Hendry Pickup is the Chief Executive Officer of Butlin’s. Jon is an experienced business executive who has held many senior roles in the leisure and hospitality sectors in the UK. Find out more

Jon Hendry Pickup, Chief Executive Officer | Butlin's

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Oktoberfest Weekenders Coming To Butlin’s In 2022

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Bootleg Ball - Minehead 10/10/25 | Butlin's Big Weekenders

Bootleg Ball - Skegness 30/01/26 | Butlin's Big Weekenders

90s Reloaded - Skegness 06/02/26 | Butlin's Big Weekenders

Bootleg Ball - Minehead 17/01/25 | Butlin's Big Weekenders

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Back To The 2000s - Skegness 09/01/26 | Butlin's Big Weekenders

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Back To The 2000s - Skegness 06/06/25 | Butlin's Big Weekenders

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Bootleg Ball - Skegness 04/10/24 | Butlin's Big Weekenders

Booking - Overview

Bootleg Ball - Bognor Regis 31/01/25 | Butlin's Big Weekenders

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Soul - Skegness 03/10/25 | Butlin's Big Weekenders

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Ultimate 80s - Bognor Regis 27/02/26 | Butlin's Big Weekenders

Ultimate 80s - Skegness 25/04/25 | Butlin's Big Weekenders

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Ultimate 80s - Bognor Regis 16/01/26 | Butlin's Big Weekenders

Ultimate 80s - Skegness 21/11/25 | Butlin's Big Weekenders

Ultimate 80s - Bognor Regis 26/09/25 | Butlin's Big Weekenders

Festival Of The 60s - Skegness 03/01/25 | Butlin's Big Weekenders

We Love Ibiza - Bognor Regis 10/01/25 | Butlin's Big Weekenders

Ultimate 80s - Minehead 06/06/25 | Butlin's Big Weekenders

Ultimate 80s - Skegness 23/01/26 | Butlin's Big Weekenders

Ultimate 80s - Minehead 30/01/26 | Butlin's Big Weekenders

90s Reloaded - Minehead 23/01/26 | Butlin's Big Weekenders

90s Reloaded - Minehead 20/03/26 | Butlin's Big Weekenders

We Love Ibiza - Minehead 26/09/25 | Butlin's Big Weekenders

Bootleg Ball - Minehead 16/01/26 | Butlin's Big Weekenders

We Love Ibiza - Skegness 20/03/26 | Butlin's Big Weekenders

We Love Ibiza - Bognor Regis 09/01/26 | Butlin's Big Weekenders

Festival Of The 60s - Minehead 03/01/25 | Butlin's Big Weekenders

Replay - Bognor Regis 06/02/26 | Butlin's Big Weekenders

Replay - Skegness 27/02/26 | Butlin's Big Weekenders

Replay - Bognor Regis 07/02/25 | Butlin's Big Weekenders

Replay - Skegness 26/06/25 | Butlin's Big Weekenders

Replay - Skegness 12/09/25 | Butlin's Big Weekenders

Replay - Bognor Regis 27/06/25 | Butlin's Big Weekenders

We Love The 70s - Minehead 14/03/25 | Butlin's Big Weekenders

Festival Of The 60s - Skegness 02/01/26 | Butlin's Big Weekenders

We Love The 70s - Bognor Regis 12/09/25 | Butlin's Big Weekenders

We Love The 70s - Skegness 06/03/26 | Butlin's Big Weekenders

We Love The 70s - Minehead 05/09/25 | Butlin's Big Weekenders

We Love The 70s - Skegness 10/10/25 | Butlin's Big Weekenders

Back To The 2000s - Minehead 06/02/26 | Butlin's Big Weekenders

Replay - Skegness 13/09/24 | Butlin's Big Weekenders

Back To The 2000s - Bognor Regis 21/11/25 | Butlin's Big Weekenders

Back To The 2000s - Bognor Regis 20/06/25 | Butlin's Big Weekenders

Replay - Skegness 28/02/25 | Butlin's Big Weekenders

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Early Check-in & Late Check-out | Butlin's

Dining Plans

Premium Dining

Pdc And Butlin's Extend Partnership Until 2023

Conference Layout

Butlin's Hosts the Best of Saturday Night TV in 2025

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Character Photoshoots | Butlin's

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