- NEW DRINKS ADDED FOR 2026
- OVER 100,000 GUESTS ENJOYED ALL INCLUSIVE DRINKS PACKAGE IN 2025
- MADRI, SMIRNOFF AND BUTLIN’S OWN COCKTAIL RANK AS MOST POPULAR
Hemel Hempstead, 17 February 2026 – Butlin's, the Home of Entertainment, has announced seven brand-new additions to its popular All Inclusive drinks package.
The new drinks include spirits and cocktails as the brand reveals the favourite All Inclusive drinks enjoyed by over 100,000 guests in 2025. Last year, over 2.8 million drinks were served to guests with the drinks package across all three resorts in Bognor Regis, Minehead and Skegness.
The brand has partnered with Coca Cola to create three brand-new cocktails, including the ‘Birthday Bonanza’ cocktail to celebrate Butlin’s 90th birthday, a mix of vodka, amaretto and Coca-Cola.
Alongside the new cocktails, Gordon’s Mediterranean Orange Gin, Captain Morgan Dark Rum and Disaronno have been added to all three resorts’ spirits selection, while Madri Excepcional 0.0% is now available as a Low and 0% option.
For an adult, the package starts from just £25.95 per day*, and includes a range soft drinks, spirits, wine, draught beers and cider, as well as Proud to Serve Costa Coffee. With the new additions, guests can choose from over 60 drinks on the All Inclusive drinks package.
Madri claimed the top spot as 2025’s most popular All Inclusive drink. The Spanish-inspired lager made up 8% of all drinks ordered across the three resorts.
Second place in the popularity rankings overall was clinched by Smirnoff Red, with the vodka chosen for one quarter of all spirit-based drinks ordered last year.
Third place was awarded to Butlin’s On The Beach, a twist on the classic cocktail. The sunset-coloured drink was the most popular cocktail at all three resorts, ordered twice as much as second place Strawberry Woo Woo.
When the family needed a warm pick-me-up during a jam-packed day, there was a clear winner with 38% of all hot drinks served being Hot Chocolates.
Alex Meyer, Head of Marketing at Butlin's, said: “We’re all about offering incredible value for money, and with the latest additions to the All Inclusive drinks range the package is even better value for guests. Now with over 60 drinks to choose from, including our new cocktails and spirits, our All Inclusive drinks package continues to be unrivalled compared other UK holiday resorts offerings.
“As we celebrate our 90th birthday, guests can raise a glass to the landmark occasion with our brand-new Birthday Bonanza cocktail. The new creation is set to rival our guest favourite cocktail, Butlin’s On The Beach, which has been the most popular cocktail since the drinks package launched in 2024.”
Families with children five and under on Showtime Term-Time Midweek breaks can enjoy the drinks package as a part of the All Inclusive bundles, starting from just £399**.
Since launching in 2025, 20% of Showtime Midweek guests have added the All Inclusive bundles, which includes four-nights' accommodation, a dining plan, plus the All Inclusive drinks package for all the family.
The bundles also include a packed schedule of shows from tots’ favourite TV and book characters, including Peppa and Evie Pig, Fireman Sam and the Dinosaur that Pooped. Families can also enjoy free flow access to the huge Splash Waterworld pools, unlimited fairground rides and plenty of playgrounds and soft play. This includes the £2.5 million SKYPARK playgrounds in Minehead and Skegness, and the £1.8 million Skyline Gang Soft Play centre in Bognor Regis at no extra cost.
*Based on Showtime Term-Time Midweek prices
**Showtime Term-Time Midweek breaks featuring The Dinosaur That Pooped from £399 (£100 per person). Butlin’s offers a four-night Showtime Term Time Midweek break featuring The Dinosaur That Pooped staying in a two-bedroom Comfort Room in Bognor Regis from £399 on 9 March 2026. Price is based on an All Inclusive bundle for a family of four sharing a Comfort Room, the food court dining plan and All Inclusive drinks package. Also included are all live shows and activities with free flow access to the pool, unlimited fairground rides, playgrounds, and soft play, including Skyline Gang Soft Play.
All prices quoted are correct at the time of Butlin’s issuing the price packages to the publication. Price was quoted on 16/2/2026. Prices provided are subject to change and have limited availability. Terms and conditions apply.
Dining packages are subject to availability.
All Inclusive drinks package is subject to availability.
