PRIVACY & COOKIE POLICY

Here at Butlin’s, our true intent is all for your delight. We are committed to keeping your Information safe and secure, and handling it in line with our legal obligations. Our Privacy Policy is our way of telling you about the data we collect, what we do with it and how we give you control over your personal information. 

When you're looking for a break, we want to be sure you're not missing out on anything that might guide you on your way. Therefore, we may need to ask you for a little personal information, either directly or indirectly by tracking how you use our website.

Where we have your permission, we'll send you news and promotional information if we think it will be of interest. We may also collect some technical details so our website works as well as it possibly can. Sometimes, we might share information with third parties, such as business partners and service providers, but this is only so we can provide you with a better service.

If you’re coming on a break with us, we’ll ask for a few more details about yourself and your family including any special requirements you may have.

Please note that some of the activities available on resort in our activity centres may collect or request personal data to personalise the experiences. The activity providers are the Data Controllers for any personal data you choose to provide, and you should review their privacy policies before use to understand how they will process and protect your personal data.

We will always hold your information securely, and for a limited and appropriate amount of time necessary to fulfil our purposes.

If you’d like to stop receiving our email marketing, just click ‘unsubscribe’ at any time. If you don't want any mail through your letterbox, simply send it back and we'll remove you from our database.

For full details on our processing, please see our full privacy policy below.

You can contact us at any time with questions, concerns, comments, requests or complaints about our privacy policy or your personal information. Please email privacy@butlins.com in the first instance.

If you have any complaints regarding this privacy policy, you may also contact the UK Information Commissioner on 0303 123 1113 or by visiting ico.org.uk.

From time to time, we might review our privacy policy and make changes to it. If so, we’ll always highlight it on our website butlins.com and, where appropriate, let you know by email.

This privacy policy explains the types of personal data we may collect about you when you interact with us. It also explains how we’ll store and handle your data and keep it safe. 
We hope the following sections will answer any questions you may have, but if not, please do get in touch with us.

For your information this privacy policy was last updated on 1 September 2025.

Butlins Skyline Limited owns and operates three large seaside resorts in the UK, also providing caravans for sale (which may be purchased with finance1) at Skegness and Minehead.
Butlin’s are the data controller and are located at:

First Floor, Breakspear Place
Breakspear Park
Breakspear Way
Hemel Hempstead
Hertfordshire
HP2 4TZ

For simplicity throughout this notice, “we”, “us”, and “our” means Butlins Skyline Limited. We have a legal duty to protect personal information that we collect under Privacy Legislation such as, the UK General Data Protection Regulation (GDPR), Data Protection Act 2018 (the “DPA”) and the Privacy and Electronic Communications Regulations 2003, (PECR).

We have appointed a Data Protection Officer (DPO) who can be contacted by emailing privacy@butlins.com.

 _{[1] Butlins Skyline Limited (company number 04011665) is an appointed representative of Andrew Smith (t/a Citrus Compliance) which is authorised and regulated by the Financial Conduct Authority (Financial Services Register no. 826675).}

Your stay with Butlin’s
Setting up a Butlin’s account

• Title
• Name
• Address and postcode
• Telephone number
• Email address
• Date of birth
• Previous booking details    

Why we collect this information: To administer your Butlin’s account.

Legal basis: We collect this information with your consent and our legitimate interest before you make a booking. 

Making a booking    

• Title
• Name
• Address and postcode
• Email address
• Telephone number
• Date of birth
• Details of any other adults in your booking and their date of birth
• Details of any children in your booking and their date of birth
• Bank details for payment
• Booking reference and unique identifier
• Break details including holiday location, room type, and booking dates

Why we collect this information: Butlin’s uses this information to complete all administration related to your stay at our resort. This includes confirmations, updates, amendments, and to provide you information about your stay. 

Legal basis: We collect this information prior to, and during the performance of your booking contract with us. 

Making a booking for an adapted room

• Information listed for bookings above
• The number of disabled guests and carers in your party
• The number of and sizes of wheelchairs being brought to resort
• The number and sizes of hoists being brought to resort
• The numbers of and width of any scooters being brought to resort    

Why we collect this information: Butlin’s uses this information to complete all administration relating to your adapted room booking.

Legal basis: We collect this information prior to, and during the performance of your booking contract with us. We collect information on your adapted need requirements with your explicit consent.

Day visit booking

• Title
• Name
• Email address

Why we collect this information: Butlin’s uses this information to do all the administration relating to your day visit to our resorts.

Legal basis: We collect this information prior to, and during the performance of your booking contract with us.

Activity booking

• Title
• Name
• Email address
• Payment details
• Details of any health conditions relevant to the activity type
• Emergency contact details
• Whether you are prohibited from possessing firearms

Why we collect this information: Butlin’s uses this information to complete all activity bookings.

Butlin’s is legally obliged to confirm you are not prohibited from possessing firearms if you participate in our Precise Target Shooting activity.

Please note, some activities are run by our activity partners who are data controllers in their own right. If this is the case, it will be made clear when you make your booking.

Legal basis: We collect this information prior to, and during the performance of your booking contract with us.

Automatic Number Plate Recognition (ANPR)

• Car number plate details
• Time and date

Why we collect this information: Butlin’s records car number plates so we can monitor vehicles on resort and for resort security purposes.

Legal basis: We collect this information in our legitimate business interests.
 

CCTV

• Recorded images
• Time and date

Why we collect this information: We record in our resorts for the prevention and detection of crime and for security reasons we record CCTV in public areas.

We may be required to provide this information to the police or insurance companies.

Legal basis: We collect this information in our legitimate business interests.
 

Body worn camera footage

• Recorded images
• Time and date
• Audio recordings

Why we collect this information: We record in our resorts for the prevention and detection of crime and for security reasons. Staff members will advise you before starting to record.

We may be required to provide this information to the police or insurance companies.

Legal basis: We collect this information in our legitimate business interests.

Butlin’s App

• Contact information
• Purchases
• Usage data
• Location
• Identifiers
• Diagnostics

Why we collect this information: Butlin’s uses this information to allow you to use the app and access your bookings. Some of the information collected allows the app to run and helps us to do improvements.

Further information can also be found on the Android/Apple app store.

Legal basis: We collect this information with your consent and our legitimate interest.

Accident or Emergency

• Name
• Contact details
• Details of accident
• Relevant health information

Why we collect this information: Butlin’s collect this information to provide you with first aid.

Legal basis: Butlin’s is legally obliged to record accident and emergency information

Purchasing a caravan

Customer requirement form

• Name
• Address and postcode
• Email address
• Telephone number
• Caravan requirement details

Why we collect this information: Butlin’s will use this information to make suggestions regarding which caravan would be suitable for your requirements.

Legal basis: We collect this information with your consent and our legitimate interest.
 

Initial disclosure document

• Name
• Signature

Why we collect this information: Butlin’s collects this information to ensure you have read and understood the terms of the initial disclosure document.

Legal basis: We collect this information prior to, and, if you proceed to purchase, during the performance of your purchasing and licence contract with us.
 

Caravan finance documentation

• Name
• Address and postcode
• Email address
• Telephone number
• Income and financial details
• Signature

Why we collect this information: Butlin’s collects this information to introduce you to Santander Consumer Finance to assess if you meet certain eligibility criteria.

Legal basis: We collect this information prior to, and, if you proceed to purchase, during the performance of your purchasing and licence contract with us.

Purchase & license agreement and ongoing caravan ownership

• Name
• Address and postcode
• Email address
• Telephone number
• Caravan details
• Signature

Why we collect this information: Butlin’s will use this information to manage your ongoing stays within our resorts.

Legal basis: We collect this information prior to, and during the performance of your purchasing and licence contract with us.

Communications and marketing

Entering a competition or prize draw

• Name
• Contact information
• Other information relevant to that competition or prize draw

Why we collect this information: Butlin’s uses this information to allow you to take part in the competition or prize draw and to contact you if you are the winner of the prize.

Legal basis: We collect this information with your consent.

Sending us a query, comment, or complaint

• Name
• Contact information
• Other information relevant to your comment, query or complaint
• Social media handle (if you contact Butlin’s via social media)

Why we collect this information: Butlin’s uses this information to respond to your comment, query or complaint.

If you telephone us, the call may be recorded for training and monitoring purposes.

Legal basis: We collect this information in our legitimate interests.

Responding to a survey

• Name
• Contact details
• Survey responses

Why we collect this information: Butlin’s uses this information to carry out research including marketing research. This gives us insights and information to help us improve our services and may also inform our marketing and promotional activities.

Legal basis: We collect this information with your consent.

Trade shows and exhibitions

• Name
• Contact information
• Other relevant business information

Why we collect this information: Butlin’s will collect this information.

Legal basis: We collect this information with your consent.
 

Subscribing to our mailing list

• Name
• Email address
• Phone number
• Contact details
• Preferences
• Transaction details

Why we collect this information: Butlin’s uses this information to keep you informed about relevant experiences, special offers, discounts, promotions, events, and competitions.

Legal basis: We collect this information with your consent.

Research panels

• Name
• Contact details
• Panel responses

Why we collect this information: Butlin’s uses this information to carry out research including marketing research. This gives us insights and information to help us improve our services and may also inform our marketing and promotional activities.

Legal basis: We collect this information with your consent.

Promotional photographs

• Images and films    

Why we collect this information: Butlin’s uses these images to promote our breaks and resorts.

If you do not want to be filmed or photographed, please stay away from the clearly sign posted areas where filming is taking place.

Legal basis: We may collect this information as part of your booking contract with Butlin’s.

If you download our app, some of the communications that we send to you, including marketing communications, content recommendations, and information about new content or features, may be sent by push notification. Push notifications are messages that pop up on your mobile device. You can choose whether or not to receive push notifications from the app through your device settings.

If you use an Android device, your device will automatically opt you in for push notifications and you will need to turn these off if you don't want to receive them. If you use an Apple device, you will be asked when you set up your device if you want to receive push notifications and you can choose to receive them then. If you change your mind, you can change your preferences at any time in your device settings.

To manage our resorts and deliver our activities, we rely on a number of third-party business support services. As part of their contract with us, they must adhere to confidentiality agreements and may only use your data for limited and specified reasons.

If we stop using their services, any of your data held by them will either be deleted, returned, or rendered anonymous.

Examples of the kind of third parties we may work with are:

• Third party suppliers who help us manage our customer data.
• IT system management provider to secure our systems and protect them from fraud and abuse.
• Third party service providers who carry out our user testing for us.
• Technology solutions providers who help us show you advertising.
• Direct marketing companies who help us manage our electronic and/or postal communications with you.
• Data insight and market research agencies.
• Affiliate marketing partners where you are referred to our website.
• Auditors and other professional advisors who help us manage our processes and improve accuracy of our data.
• Social media platforms to show you services that might interest you while you’re browsing the internet. This is based on either your marketing consent or your acceptance of cookies on our websites. See our Cookies Policy below for details.
• Payment service providers that enable us to fulfil transactions with you.
• Partnerships we work with to bring certain services or breaks to our guests.
• For fraud management, we may share information about fraudulent or potentially fraudulent activity in our premises or systems. This may include sharing data about individuals with law enforcement bodies.
• We may also be required to disclose your personal data where we are required or permitted to do so by law or to protect or enforce our rights or the rights of any third party.
• We may, from time to time, expand, reduce, or sell our business and therefore may share data with prospective buyers of our business or assets. If this happens, your personal data will, where relevant, be transferred to the new owner or controlling party, under the terms of this Privacy Notice.
• Activity and event providers.
• Where you are attending an event organised by a third party at our resorts, we may share booking details with them to allow the event to be planned effectively. 
• If you are a caravan owner or prospective caravan owner, we may pass certain information to:
  • Vehicles in Video who provide tailored caravan videos;
  • SmartSearch for fraud prevention services;
  • Gallagher for caravan insurance purposes;
  • Santander Consumer Finance; and
  • Other third-party organisations for caravan and pitch works and maintenance.

The personal information that we collect from our website visitors and guests may be transferred to, and stored at, destinations outside the European Economic Area, (the "EEA”). If we do carry out transfers outside of the EEA, we will ensure the recipient has an adequate level of protection for your personal data and to make sure that it is properly protected. To ensure this we conduct full due diligence before choosing a supplier and have put in place appropriate organisational, technical, and contractual safeguards with our data processors.

Whenever we collect or process your personal data, we’ll only keep it for as long as is necessary for the purpose for which it was collected. This period will be determined based on any business and/or legal requirements.

At the end of that retention period, your data will either be deleted completely or anonymised, for example by removing identifiers and aggregating with other data so that it can be used in a non-identifiable way for statistical analysis and business planning.

You have certain rights in respect of the personal information that we hold about you which are set out below. Responses will be provided within one calendar month, with a possible extension of an extra two months for complex or large requests.

To exercise any of these rights, please contact us by emailing privacy@butlins.com.

• Your right of access – You have the right to request a copy of your data.
• Your right to rectification – You have the right to request that we amend any data which is incorrect. 
• Your right to restrict processing – You have the right to request that your data is only used in particular ways. 
• Your right to erasure – You have the right to request that the data we hold about you is deleted. 
• Your right to object – You have the right to object to the way your data is used. You have an absolute right to object to the processing of your data for marketing purposes.
• Your right to data portability – You have the right to request personal data in such a way that it allows them to transfer the data to another data controller. 
• You have the right to not be subject to profiling, where its use would have legal consequences. 
• You have the right to make a complaint to the data controller (Butlin’s) – You can email privacy@butlins.com with any concerns.

We want to bring you news and promotional offers that are most relevant to your interests. We will use your email address to send you email marketing (including our newsletters and information about new services and competitions when you sign up to receive them from us).

You can opt out of receiving marketing emails at any time by either following the instructions to unsubscribe in any of the communications we send you. If you opt out of email marketing, we will still need to send you service communications such as information about your breaks and updates to our policies.

We may use basic demographic information provided to personalise our targeted advertising. We and other third parties may also use cookies to assist in targeted advertising. You can find more about this in our cookies policy below.

We also promote our content and features via third party platforms such as social media sites like Facebook or use Facebook business tools to enable us to send certain information to Facebook. This helps us to evaluate how effective our marketing is. Facebook acts as a data processor when it provides matching, measurement, and analytics services to us.

We are joint data controllers with Facebook Ireland when we share Event Data with Facebook to help target our marketing campaigns and improve ad delivery.  This enables us to make sure we are reaching the right audiences with our marketing.

You can stop direct email marketing communications from us by clicking the ‘unsubscribe’ link in any email that we send you. 

In our apps, you can manage your preferences and opt out from one or all the different push notifications by selecting or deselecting the relevant options in the ‘Settings’ section.

If you do not wish to see advertising on social media, you can also manage this within your social media platform settings.

Please note that you may continue to receive communications for a short period after changing your preferences while our systems are fully updated.

We treat your information with the utmost care and take appropriate technical and organisational steps to protect it.

Access to your personal information is password-protected, and sensitive data is secured and tokenised to ensure it is protected.

We regularly monitor our system for possible vulnerabilities and attacks, and we carry out penetration testing to identify ways to further strengthen security.

We will update this privacy notice periodically and you should check back to see any updates or changes.

We hope this Privacy Notice has been helpful in setting out the way we handle your personal data and your rights to control it.

If you have any questions that haven’t been covered, please contact our Data Protection Officer who will be pleased to help you: privacy@butlins.com.

Once you have exhausted our internal privacy concerns process, you may also contact the UK Information Commissioner for an independent view at telephone number 0303 123 1113 or https://ico.org.uk/make-a-complaint or at:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

This Cookies Policy explains how Butlins Skyline Limited ("we", "us", "our") uses cookies and similar technologies to recognise you when you visit our website https://www.butlins.com

It explains what these technologies are and why we use them, as well as your rights and how to control use of them.

Our website uses “cookies” and other tracking technologies which are placed and stored on your computers’ hard drives, or in their browser memories, if you agree, when you visit our website. These are used for various purposes, including distinguishing you from other website visitors.

Users can object to the placement of cookies using the cookie banner when they first access the Butlin’s website.

You can change your cookie preferences at any time by selecting “Manage Cookies” in the bottom toolbar and moving the sliders to “ On” or “ Off”, and then click “Save”. You may need to refresh your page for some of these settings to take effect.

You can manage your preferences for the Facebook pixel through Facebook settings. 

A Cookie is a small piece of data (text file) that are stored on your browser or device by websites, apps, online media, and advertisements. They are widely used to make websites work more efficiently and to provide information to us as owners of the website. All websites use cookies, primarily to: 

• Allow websites to work or work more efficiently;
• Make the site easier to navigate by remembering information about you, such as your language preference or login information, or other information you’ve entered, like keeping track of what you may have in your basket;
• Remember you when you return to our site so that we can personalise your experience;
• Customise the site by showing you information that’s relevant to you;
• For statistical analysis.

Types of cookies we use

The cookies we use fall under five main categories.

Strictly necessary/ essential cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. These cookies do not store any personally identifiable information.

Analytics/ performance cookies

These cookies allow us to analyse how visitors interact with our website. This helps us to improve the way our website works. They will also count visits and traffic sources, and they help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous.

Functional cookies

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all these services may not function properly.

Advertising/ targeting cookies

We use enhanced conversion tools from different providers (known collectively as “Targeting Cookies”) to improve the accuracy of our attribution and advertising efforts. This means we use data to understand which adverts have resulted in customers visiting our website and making a booking. This involves the collecting your IP address, device characteristics, and browsing activity on our website. Where applicable, we also process and share personal data including your email address, phone number and first and last name in a hashed form. Hashing is where your details are replaced with a string of text to ensure your identity is kept secure.  This is shared with third-party service providers, including Google Ads and Meta, for the purpose of measuring conversions and optimising future ad targeting.

These activities are subject to your consent. These targeting cookies are only used when you opt-in by selecting ‘Accept all’ in the website cookie banner. You may opt out of enhanced conversions at any time by changing your preferences in the “Cookie Settings” option in the cookie banner or by clicking the link at the bottom of our webpage. We maintain robust technical and organisational measures to safeguard your personal data against unauthorised access, disclosure, or misuse.

Social media cookies

These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They can track your browser across other sites and build up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies, you may not be able to use or see these sharing tools.

What are First Party and Third Party cookies?

Cookies set by our website are called “First Party” cookies. Cookies that have been set by parties other than the website owner are called “Third Party” cookies. This typically occurs when a website incorporates elements from other sites, such as images, social media plugins, or advertising.

If you go on to a web page that contains embedded content, like YouTube, you may be sent cookies from these websites. We don't control the setting of these cookies, so please check the third-party websites for more information about their cookies and how to manage them. All these Third Party cookies detailed below may collect personal data. In each case, we've supplied a link to the third-party website for further information.

What cookies do we use?

Here is a list of the cookies we use. You may notice some cookies that aren't related to Butlins Skyline Limited. If you go on to a web page that contains embedded content, like YouTube, you may be sent cookies from these websites. We don't control the setting of these cookies, so please check the third-party websites for more information about their cookies and how to manage them. All these third party cookies detailed below may collect personal data. In each case, we've supplied a link to the third-party website for further information (open in a new window, but please note that we can't be responsible for the content of external websites).

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. Examples of targeting and advertising cookies include social media cookies that are placed on sites to track users around the web and to provide you with ads on social media platforms such as Facebook. If you do not allow these cookies, you will experience less targeted advertising.

How to change your cookie settings

You have the option to accept, decline or adjust your cookie settings. You can modify your browser settings to decline cookies if you prefer but this may prevent you from taking full advantage of this website. You can change your cookie preferences at any time by clicking “Manage Cookies”. You can move the sliders to “On” or “Off”, and then click “Save”. You may need to refresh your page for some of these settings to take effect. 

Changes to our Cookie Policy
We may update our cookie policy from time to time. Any changes we make will be posted on this page.

Contact Us
If you have any questions about our Cookie Policy, please click here or email privacy@butlins.com.

Other websites
Our website may contain links to other websites. Once you have clicked on these links, we do not have any control over the websites at which you will arrive. Therefore, we cannot be responsible for the protection and privacy of any information that you provide whilst visiting such sites. You should look at the privacy statement applicable to the website in question.