OUR STORY

Scanning back over 80 years, take a look at how our history unfolds and explore how Billy Butlin started his career as a travelling showman, progressed into holiday camps and grew his business into the iconic brand that it is today.

OUR TIMELINE

In 1936, Billy Butlin changed the face of British holidays. 
 
His aim was to make the British seaside break accessible to all. It started on a short visit to Barry Island where Billy felt sorry for families staying in drab guest houses with nothing much to do. He wanted to create a &ldquo;place of colour and happiness&rdquo; where quality activities and entertainment would be provided so that families could really enjoy their time together. 
 
So in 1936, Billy bought a plot of land in Skegness (where the resort is to this day) and set about making this dream come true. 
 
Billy not only pioneered a whole new way for British families to enjoy a seaside break, he was also a pioneer in the world of service. He wanted families to feel really looked after and cared for while they were away, and so he built a team that set the standard for providing brilliant service to his guests. You might know them as Redcoats.

More about our breaks

Finding the right accommodation for you is essential to you getting the most out of your break. Whether you're looking for a splash of luxury or a spacious home-from-home, you want to be minutes away from the action or prefer the extra peace and quiet, we've got a variety of accommodation to suit different family needs and budgets.

Our Accommodation

Whether you're looking a practical base in the heart of the action or a spacious home from home, we've got a range of accommodation to suit all budgets and needs.

After all that excitement, you’ll no doubt have worked up an appetite. Luckily, we’ve got loads of dining options to help you and your family refuel throughout your break. Whether you go for one of our bottomless buffet dining plans that offers incredible variety at a great price, or pick and choose what you fancy each day, our buffet venues, restaurants and grab-and-go outlets mean your action-packed days start and end with satisfied tums. All our food is freshly prepared by our passionate in-house chefs, and you’ll find everything from pizza and traditional fish & chips to healthier dishes on the menu – even the fussiest of eaters will be spoilt for choice! 

Our Food & Drink

All our food is freshly prepared by our passionate in-house chefs, and you’ll find everything from pizza and traditional fish & chips to healthier dishes on the menu!

Looking for an all-action getaway that’ll keep the kids (and big kids) entertained? You’ve come to the right place.   We’re all about fun, excitement and adventure by the bucketload. Whether you’ve got an always-on-the-go tot or a hard-to-please teen on your hands (or both!), our family breaks are just the ticket. 

Discover Butlin's

We’re all about fun, excitement and adventure by the bucketload. Whether you’ve got an always-on-the-go tot or a hard-to-please teen on your hands (or both!), our family breaks are just the ticket. 

Billy Butlin promised someone to look after you always, and today we still believe it&#39;s the service you receive that really makes your break special. Find out about the birth of the Redcoat at Butlin&#39;s.

BUTLIN'S REDCOATS

Our attachment to Great Ormond Street Hospital Children&#39;s Charity started back in 1938, and to this day we continue to support them with our fundraising efforts.

GREAT ORMOND STREET

Located on the doorstep of some of Britain&#39;s loveliest beaches, discover our three seaside resorts and what makes them special.

OUR RESORTS TODAY

We're proud to be a British brand with lots of heritage. Find out more about Butlin's, our story and our UK family holidays and breaks.

About Us | Butlin's

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We will be having some essential maintenance happening from 8pm today - 1pm Weds. During this time you will be unable to make any bookings, so don't miss out, get your break in the diary now! 

If you&#39;re ready to be entertained, then sign up to hear all about our exclusive offers, exciting resort updates, brand-new entertainment announcements and so much more.&nbsp;

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OUR TIMELINE

BUTLIN'S REDCOATS

GREAT ORMOND STREET

OUR RESORTS TODAY

More about our breaks

OUR ACCOMMODATION

OUR FOOD & DRINK

DISCOVER BUTLIN'S