Our Resorts
Discover Butlin's
Our Breaks
Before You Go
Big Weekenders
Here at Butlin’s, our true intent is all for your delight. We are committed to keeping your Information safe and secure, and handling it in line with our legal obligations. Our Privacy Policy is our way of telling you about the data we collect, what we do with it and how we give you control over your personal information.
When you're looking for a break, we want to be sure you're not missing out on anything that might guide you on your way. Therefore, we may need to ask you for a little personal information, either directly or indirectly by tracking how you use our website.
Where we have your permission, we'll send you news and promotional information if we think it will be of interest. We may also collect some technical details so our website works as well as it possibly can. Sometimes, we might share information with third parties, such as business partners and service providers, but this is only so we can provide you with a better service.
If you’re coming on a break with us, we’ll ask for a few more details about yourself and your family including any special requirements you may have.
We will always hold your information securely, and for a limited and appropriate amount of time necessary to fulfil our purposes.
If you’d like to stop receiving our email marketing, just click ‘unsubscribe’ at any time. If you don't want any mail through your letterbox, simply send it back and we'll remove you from our database.
For full details on our processing, please see our full privacy policy below.
You can contact us at any time with questions, concerns, comments, requests or complaints about our privacy policy or your personal information. Please email privacy@butlins.com in the first instance.
If you have any complaints regarding this privacy policy, you may also contact the UK Information Commissioner on 0303 123 1113 or by visiting ico.org.uk.
From time to time, we might review our privacy policy and make changes to it. If so, we’ll always highlight it on our website butlins.com and, where appropriate, let you know by email.
This privacy policy (and any other documents referred to in it) explains in detail the types of personal data we may collect about you when you interact with us. It also explains how we’ll store and handle your data and keep it safe. Please read this privacy policy carefully to understand our practices regarding your personal information and how we will treat it.
We know it may seem like a lot of information, but we want you to be appropriately informed about your rights and how we use your data.
We hope the following sections will answer any questions you may have, but if not, please do get in touch with us.
We may update this notice from time to time. If there is any significant change, we will communicate with you to let you know, but you’re welcome to come back and check it whenever you wish.
For your information this privacy policy was last updated on 08 April 2024
Butlins Skyline Limited owns and operates three large seaside resorts in the UK, also providing caravans for sale (which may be purchased with finance1) at Skegness and Minehead.
For simplicity throughout this notice, ‘we’ and ‘us’ means Butlins Skyline Limited and its business units.We have a legal duty to protect personal information that we collect under Privacy Legislation such as, the UK General Data Protection Regulation (GDPR), Data Protection Act 2018 (the “DPA”) and the Privacy and Electronic Communications Regulations 2003, (PECR). It is important that you understand who is responsible for keeping your data safe. For the purpose of the Data Protection Legislation we are the data controller and are located at:
First Floor, Breakspear Place
Breakspear Park
Breakspear Way
Hemel Hempstead
Hertfordshire
HP2 4TZ
If you have any queries relating to this policy, you may contact us here.
We have appointed a Data Protection Officer (DPO) who has ultimate responsibility within Butlins Skyline Limited for making sure your data is treated in accordance with this privacy policy and the law. Our DPO can be contacted by emailing privacy@butlins.com.
[1] Butlins Skyline Limited (company number 04011665) is an appointed representative of Andrew Smith (t/a Citrus Compliance) which is authorised and regulated by the Financial Conduct Authority (Financial Services Register no. 826675).
• Your Full Name.
• Your Address and Postcode.
• Your email address.
• Telephone Number.
• Age and DOB (including children’s or additional guests).
• Your Gender.
• Online Identifiers and behavioural data.
• Booking reference or unique identifiers.
• Health & Medical information, (where required, for example if voluntarily provided at booking or to enable participation in an activity or treatment).
• Proof of identity (e.g. passport & driving license).
• Financial information (e.g. bank/credit/debit details) These will be collected directly by a third-party payment provider and tokenised. We will only store the last four digits of your payment card number.
• Finance and Income Information if you purchase a caravan from us.
• Biometric (e.g. Photography/CCTV/Body worn camera and ANPR).
• Audio voice recording.
• Third party letting information.
• Research information. For example, you may choose to sign up to research panels and or respond to surveys or polls that help us understand our guests’ opinions and views.
• Competition Data. This is only used for the purposes of the relevant competition and will be subject to the terms and conditions of that competition, which will be notified to you when you enter the competition.
• We may also collect publicly available information from social networking sites such as Facebook, Twitter, YouTube, Instagram, and Snapchat, for example likes, shares, tweets and posts about Butlins. This information is provided to us by a third party and used at an aggregate level for analysis purposes.
For Mobile App Users
Butlins resorts, events, and hospitality have associated mobile apps. Depending on the functionality of specific apps the data collected may include location, IP address, and device data. Privacy information related to these apps is available on either the Google Play Store or Apple App Store.
It’s important that you understand how and why we use the personal data that we collect from you. This section sets out the different purposes for which we process personal data and which types of personal data we need for each purpose.
We do not normally collect sensitive personal information from you as part of the booking process. However, if you make us aware of any special requests voluntarily, for your booking including anything due to specific medical, dietary, or religious requirements, we will note these so that we can do our best to meet your request. We will not process this data for any other purpose.
If you book onsite activities (including, but not limited to, sports, outdoor activities, and spa treatments), we ask for information about your health including any existing conditions relevant to the activity and details of who to contact in the event of an emergency.
The information is collected for the following purposes:
We want to bring you news and promotional offers that are most relevant to your interests at times. We will use your email address to send you email marketing (including our newsletters and information about new services and competitions when you sign up to receive them from us.
You can opt out of receiving marketing emails at any time by either following the instructions to unsubscribe in any of the communications we send you or by changing your preferences. If you opt out of email marketing, we will still need to send you service communications from time to time such as information about your breaks and updates to our policies.
We may use basic demographic information provided to personalise our targeted advertising. We and other third parties may also use cookies to assist in targeted advertising. You can find more about this in our cookies policy below.
We also promote our content and features via third party platforms such as social media sites like Facebook or use Facebook business tools to enable us to send certain information to Facebook. This helps us to evaluate how effective our marketing is.
Facebook acts as a data processor when it provides matching, measurement, and analytics services to us.
We are joint data controllers with Facebook Ireland when we share Event Data with Facebook to help target our marketing campaigns and improve ad delivery This enables us to make sure we are reaching the right audiences with our marketing.
You can opt out of receiving ads on other platforms at any time by changing your preferences in the "Privacy settings" section of your Account Settings
If you download our app, some of the communications that we send to you, including marketing communications, content recommendations and information about new content or features, may be sent by push notification. Push notifications are messages that pop up on your mobile device. You can choose whether or not to receive push notifications from the app through your device settings.
If you use an Android device, your device will automatically opt you in for push notifications and you will need to turn these off if you don't want to receive them. If you use an Apple device, you will be asked when you set up your device if you want to receive push notifications and you can choose to receive them then. If you change your mind, you can change your preferences at any time in your device settings.
Data protection law requires us to tell you the legal basis that we rely on to process your personal data for the purposes that we have notified to you. This section tells you what legal basis relates to each of the purposes set out above.
The law on data protection sets out a number of different reasons for which a company may collect and process personal data, including:
Consent
In certain circumstances, we can collect and process your data with your consent.
For example, when you tick a box to tell us you would like to receive news and offers from us.
Contractual Obligations
In certain circumstances, we can collect and process your personal data to comply with contractual obligations.
For example, if you book a holiday with us, we’ll collect your personal information to enable us to book your holiday and communicate with you about all the details. Or if you were to enter into a caravan licence agreement with us.
Legal Obligations
If the law requires us to, we may need to collect and process your data.
For example, we can pass on details of people involved in fraud or other criminal activity affecting Butlins Skyline Limited to law enforcement.
Legitimate interest
In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests.
For example, we may use your booking history to send you or make available personalised offers but we will seek your consent to send you direct marketing.
We also combine the booking history of many customers to identify trends and ensure we can keep up with demand or develop new products/services.
The following are operated in our resorts to assist with monitoring & maintaining resort safety, to prevent & detect crime & assist law enforcement (where necessary):
These systems are operated for the protection of our guest, employees & premises from criminal activities.
If we discover any criminal activity or alleged criminal activity through our use of CCTV, we will process this data for the purposes of preventing or detecting unlawful acts.
The Legal basis for our use of this information is in our Legitimate Interests to ensure the safety of guests and employees at resorts and to assist with law enforcement. We may also use the footage to exercise & defend our legal rights.
The personal information that we collect from our website visitors and guests may be transferred to, and stored at, destinations outside the European Economic Area, (the "EEA”). If we do carry out transfers outside of the EEA, we will ensure the recipient has an adequate level of protection for your personal data and to make sure that it is properly protected. To ensure this we conduct full due diligence before choosing a supplier and have put in place appropriate organisational, technical, and contractual safeguards with our Data Processors.
Any transfer of your personal data will follow applicable laws and we will treat the information under the guiding principles of this Privacy Notice.
Whenever we collect or process your personal data, we’ll only keep it for as long as is necessary for the purpose for which it was collected. This period will be determined based on any business and/or legal requirements.
At the end of that retention period, your data will either be deleted completely or anonymised, for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning.
If you need further information, please contact us here.
You have certain rights in respect of the personal information that we hold about you. Details of these rights are set out below. To exercise any of these rights, please contact us here.
We will process all personal data in line with your rights, in each case to the extent required by and in accordance with applicable law only (including in accordance with any applicable time limits and any requirements regarding fees and charges). We will respect your personal information rights. For more information on your rights, please see https://ico.org.uk/your-data-matters.
There are several ways you can stop direct marketing communications from us:
Click the ‘unsubscribe’ link in any email communication that we send you.
If you have an account with us you can log in into your account and change your preferences.
In our apps, you can manage your preferences and opt out from one or all the different push notifications by selecting or deselecting the relevant options in the ‘Settings’ section.
If you do not wish to see advertising on social media, you can also manage this within your social media platform settings.
Please note that you may continue to receive communications for a short period after changing your preferences while our systems are fully updated.
We treat your information with the utmost care and take all appropriate steps to protect it.
We secure access to all transactional areas of our websites and apps using ‘https’ technology.
Access to your personal information is password-protected, and sensitive data is secured and tokenised to ensure it is protected.
We regularly monitor our system for possible vulnerabilities and attacks, and we carry out penetration testing to identify ways to further strengthen security.
We reserve the right to modify this privacy policy from time to time. If there is a significant change we will let you know but any updates will be posted on the following website: www.butlins.com. You should check back frequently to see any updates or changes to our privacy policy.
We hope this Privacy Notice has been helpful in setting out the way we handle your personal data and your rights to control it.
If you have any questions that haven’t been covered, please contact our Data Protection Officer who will be pleased to help you:
Questions, concerns, comments, requests or complaints regarding this privacy policy, our website and/or our use of your personal information, please submit your query here.
If you have any complaints regarding this privacy policy, you may also contact the UK Information Commissioner at telephone number 0303 123 1113 or https://ico.org.uk/make-a-complaint.
Types of cookies we use
The cookies we use fall under five main categories.
Strictly necessary/ essential cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Analytics/ performance cookies
These cookies allow us to analyse how visitors interact with our website. This helps us to improve the way our website works. They will also count visits and traffic sources and they help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous.
Functional cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Advertising/ targeting cookies
These cookies may be set through our site to display relevant advertisements to our visitors on our website and other websites. They may be used to build a profile of your interests and show you relevant adverts.
Social media cookies
These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.
What are First Party and Third Party cookies?
Cookies set by our website are called 'First Party' cookies. Cookies that have been set by parties other than the website owner are called 'Third Party' cookies. This typically occurs when a website incorporates elements from other sites, such as images, social media plugins or advertising. You don’t have to enable all cookies on your computer or device. You can configure your browser not to accept certain cookies. You can read up on our use of cookies below and manage your cookie preferences at any time by clicking the link below. Please see the table below for all cookies processed on our website.
What cookies do we use?
Here is a list of the cookies we use. You may notice some cookies that aren't related to Butlins Skyline Limited. If you go on to a web page that contains embedded content, like YouTube, you may be sent cookies from these websites. We don't control the setting of these cookies, so please check the third-party websites for more information about their cookies and how to manage them. All these third party cookies detailed below may collect personal data. In each case, we've supplied a link to the third-party website for further information (open in a new window, but please note that we can't be responsible for the content of external websites).
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. Examples of targeting and advertising cookies include social media cookies that are placed on sites to track users around the web and to provide you with ads on social media platforms such as Facebook. If you do not allow these cookies, you will experience less targeted advertising.
How to change your cookie settings
You have the option to accept, decline or adjust your cookie settings. You can modify your browser settings to decline cookies if you prefer but this may prevent you from taking full advantage of this website. You can change your cookie preferences at any time by clicking Manage cookies. You can move the sliders to ‘On or ‘Off’, and then click ‘Save’. You may need to refresh your page for some of these settings to take effect. Alternatively, most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org. Find out how to manage cookies on popular browsers.
To find information relating to other browsers, visit the browser developer's website. To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout. For more information about cookies and how to disable them, please visit the Information Commissioner’s web page about cookies, https://ico.org.uk/your-data-matters/online/cookies/.
Changes to our Cookie Policy
We may update our cookie policy from time to time. Any changes we make will be posted on this page.
Contact Us
If you have any questions about our Cookie Policy, please click here or email privacy@butlins.com.
Other websites
Our website may contain links to other websites. Once you have clicked on these links we do not have any control over the websites at which you will arrive. Therefore, we cannot be responsible for the protection and privacy of any information that you provide whilst visiting such sites. You should look at the privacy statement applicable to the website in question.