Our Cookies Policy

What are cookies?

A cookie is a piece of information that is deposited by our server when you visit our website and is stored on your computer's hard drive by your web browser. To buy a holiday on butlins.com, you need to have cookies enabled - see the section on Managing Cookies. Cookies also makes it easier for Butlins to identify you, to personalise your experience when you visit our website and to analyse web traffic. You can configure your browser not to accept cookies, although this may hinder the functionality and enjoyment of the website. A cookie in no way gives us access to your computer or any information about you, other than the data you chose to share with us.

If you don't wish to enable cookies, you'll still be able to browse the site and use it for research purposes. Most web browsers have cookies enabled, but see Managing Cookies for help to turn them on should you need to.

Below are some examples of how we use cookies to do this:

  • To gather information which allows us to identify your platform and record sales so we may improve customer experience and identify issues on the site.

  • To ensure you are provided with correct and useful information during your visit to our site.

  • To allow you to add items to the basket and proceed through our checkout.

  • To collect data which allows us to improve our services based on purchases and site usage.

There are three different categories these cookies are split into:

  • Essential to Site function cookies – these cookies allow you to browse the site, search for holidays and book your holiday online.

  • Helpful, non intrusive cookies – these help improve your experience on the site

  • Third Party Cookies – to help us record customer experience and to allow us to test new services, to help us improve the customer journey on the website

We have detailed each of the cookies we use, the reason and their duration in the three tables below – split into the groups detailed above.

Essential to Site function cookies




Butlins Premier Club:

These cookies are used to store both the user's membership and encrypted password for premier club and whether the user wants to be remembered for next visit to the website.

Browser session & 1 year

Landing page promotions:

These cookies are essential for special offers through unique landing page promotions.

Browser session


Used to identify whether booking engine has been invoked from family or adult site

Browser session


This cookie is an indicator as to the rating of the currently selected break.

Browser session


Session management cookie used by the booking engine to maintain state.



Allows main site to specify a product type to the booking engine for availability searches.



Allows system to remember previous break search


Helpful, session and non intrusive cookies




Google Analytics:

These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.

Either on browser close, or varies between 30 minutes and 1 year


To help us record customer experience and to allow us to test new services, to help us improve the customer journey on the website.

Browser session


Standard ASP.NET cookie for session management.

Browser session


Standard Java session management cookie used to maintain session state.

Browser session


These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. We use this data to test and personalise aspects of the site and our email marketing.

svdi: Browser session
vvdi: Browser session


These cookies are used to store information about your visit to our site, helping us understand how our site is being used. We use this information to show you different content that best fits your needs, as well as allowing us to test what type of content is most popular, thus improving the user experience. All information is anonymous. These cookies do not identify you as an individual.

optimizelyEndUserId: 10 years
optimizelyBuckets: 10 years
optimizelySegments: 10 years
optimizelyCustomEvents: 10 years
optimizelyRedirect: 5 seconds
optimizelyPendingLogEvents: 15 seconds

Third Party Cookies




Performance Horizon Cookie:

This sole purpose is to allow our system to track a PHG publisher click so we can track any subsequent sales generated when the PHG tracking is triggered for that particular campaign

30 days

Affiliate Window & Buy.at Cookies:

To identify when a user has clicked on our of our affiliate links and stores information related to the click e.g. click through time, affiliate ID, IP address

30 days

Doubleclickc cookies:

These cookies facilitate targeting of relevant ads, control the number of times a user sees a given ad and facilitate campaign performance reporting

2 years

IP Address Tracking

When you visit our website, we store web server logs which show your IP address, this gives us information such as which pages you looked at, whether the page request was successful or not and which browser you use to view the page. The use of this data is purely for statistical purposes.

Ad Management

Butlins uses pixels, or transparent GIF files, to help manage online advertising. These GIF files are provided by our ad management partner, DoubleClick. These files enable DoubleClick to recognize a unique cookie on your Web browser, which in turn enables us to learn which advertisements bring users to our website. The cookie was placed by us, or by another advertiser who works with DoubleClick. With both cookies and Spotlight technology, the information that we collect and share is anonymous and not personally identifiable. It does not contain your name, address, telephone number, or email address. For more information about DoubleClick, including information about how to opt out of these technologies, go to http://www.doubleclick.net/us/corporate/privacy.

Email marketing

Where we have your consent to do so, we may use email to contact you or keep you informed of products or services that may interest you such as special promotions, late deals or news. If you no longer wish to receive these emails, you can unsubscribe at any time by clicking on the unsubscribe link on any of the emails; or by visiting: http://www.butlins.com/unsubscribe.aspx or call us on 0330 100 6648 or write to us, Data Protection Officer, Butlins, 1 Park Lane, Hemel Hempstead HP2 4YL.

Other Web Sites

Our website may contain links to other websites. Once you have clicked on these links we do not have any control over the websites at which you will arrive. Therefore, we cannot be responsible for the protection and privacy of any information that you provide whilst visiting such sites. You should look at the privacy statement applicable to the website in question.