Our Cookie Policy

A cookie is a piece of text which asks permission to be placed on your computer's hard drive. Once you agree, your browser adds that text in a small file. A cookie helps analyse web traffic or logs when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We, Butlin’s and, on our behalf, Google Analytics, Cognesia and Optimizely use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to our guests’ needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

The Help menu on the menu bar of most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether. You can visit all pages of this site without cookies, however, cookies allow you to take full advantage of some of www.Butlin’s.com useful features and we recommend that you leave them turned on.

If you are using a shared computer and you choose to leave cookies turned on, be sure to log yourself and your details off when you finish using a shared computer. Below are some examples of how we use cookies to do this:

  • To gather information which allows us to identify your platform and record sales so we may improve customer experience and identify issues on the site.

  • To ensure you are provided with correct and useful information during your visit to our site.

  • To allow you to proceed through our checkout.

  • To collect data which allows us to improve our services based on purchases and site usage.

There are three different categories these cookies are split into:

  • Essential to Site function cookies – these cookies allow you to browse the site, search for holidays and book your holiday online.

  • Helpful, non intrusive cookies – these help improve your experience on the site.

  • Third Party Cookies – to help us record customer experience and to allow us to test new services, to help us improve the customer journey on the website.

You can choose not to allow cookies in your browser settings, but to be able to purchase from our site you will need to ensure your cookies are enabled. More information on cookies, their use and how to accept or reject them can be found at www.aboutcookies.org.

This website uses Google Analytics Premium, a web analytics service provided by Google Ireland Limited ('Google'). Google Analytics Premium uses 'cookies', which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookies about your use of the website and your current IP address will be transmitted by your browser to and will be stored by Google on servers in the United States and other countries.


Ad Management

Butlins uses pixels, or transparent GIF files, to help manage online advertising. These GIF files are provided by our ad management partner, DoubleClick. These files enable DoubleClick to recognize a unique cookie on your Web browser, which in turn enables us to learn which advertisements bring users to our website. The cookie was placed by us, or by another advertiser who works with DoubleClick. With both cookies and Spotlight technology, the information that we collect and share is anonymous and not personally identifiable. It does not contain your name, address, telephone number, or email address.