Our Beliefs

A lot of things have changed since Sir Billy Butlin opened our first resort in Skegness, Lincolnshire, in 1936 (he wouldn’t even recognise the resorts these days!), but the reason that we’re here remains the same.
During the 1930s and the post-war years, Billy could see that Britain had become a stressful place and that families were weighed down with the burden of rebuilding a country. Life had become routine and mundane, words that Billy didn’t like very much at all. He knew that families needed a place where they could get away from it all and just spend some time together – having a laugh and rediscovering those little things that make their family special. He imagined a place of sparkling fun and relaxation that would delight families. That place was our first Butlins resort. Today we know that families work harder and for longer hours than ever. The time we put aside for each other often gets lost in the daily grind – it’s easily done. Butlins offers the perfect place for families to unwind, have a great time together and leave chock full of happy memories. Yes, a lot has changed over the years, but our purpose remains the same.

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Mission Statement

To provide at our holiday resorts services and products which enable the maximum number of families happily to enjoy a holiday in a safe, secure and appealing environment.
To identify and develop new services, facilities and locations to maintain and improve the attraction of our holiday resorts.
To lead our team members towards excellence, recognise achievement and provide opportunities to develop their careers.
To maintain the integrity of the Company and its brands.
Thus growing profit of the Company year by year to benefit:
•   Our customers with an experience they value
•   The environment, by using only those resources appropriate to our task
•   Each team member with a fulfilling job
•   Our shareholders and bankers with a sustainable and secure return, commensurate with the risk on their investment.

Butlins has three beachside resorts, Bognor Regis (West Sussex), Minehead (Somerset) and Skegness (Lincolnshire) and welcomes around 1.5m guests per year. Butlins won the Tourism and Leisure Training Team Award as well as the Overall Winner Award in the Training Team categories at the Customer Service Training Awards 2011. It was named as the Best UK/Domestic Tour Operator 2010 in the British Travel Awards as well as 2010 UK Customer Experience Award in Travel, Leisure and Tourism. It is part of Bourne Leisure Ltd which also owns Warner Leisure Hotels and Haven Holidays.