Britain’s famous Redcoats are turning green as Butlins launches an initiative with The Wildlife Trusts to encourage visiting families to explore the beautiful beaches at their three resorts.

Dozens of Redcoats were being put through their paces to become fully fledged Greencoat Guides - helping holidaymakers explore the seaside and discover the wildlife that inhabits its shores.

Says Jae Hopkins, from Butlins: "British holidaymakers do love to be beside the seaside – and there are huge benefits to venturing outdoors, so we’ve teamed up with The Wildlife Trusts to train a group of Greencoats to help families re-connect with the natural world.

"This is the first time ever in our 75 year history that we’ve introduced a new colour to the famed Redcoat wardrobe, but it’s important that we show our long-term commitment to preserving and promoting Britain’s great beaches.  As well as being instantly recognisable, our trained beach guides will be doing a really important job to inspire explorers – young and old." 

The Greencoats will wear a newly designed green version of the casual Redcoat uniform, teamed with green Converse trainers.