Creating memories and moments brimming with sparkle, happiness and delight has been part of Butlins since we opened our first resort back in 1936. So in 2015 we’re re-launching The Shoreline Hotel, our lovely iconic ship shaped hotel with a brand-new nautical theme which evokes the golden age of sailing. When the makeover is complete we won’t be able to wait to launch what we think will be the best hotel for families with younger children.

In preparation for the makeover we’ve talked and listened to real mums about how we can continue to offer something that places your little ones centre stage in a safe and secure environment but how we can also take the hard work out of your Butlins break for mum and dad.

The onboard galley has ship shape mealtimes with dishes lovingly prepared by our head chef and the little ones well catered for with a dedicated children’s buffet featuring tasty meals from Annabel Karmel and plenty of highchairs plus chairs for little teddy bears too. Breakfast is always fun when you choose our Hotel Dining Plan as your little ones can enjoy their toast and cereal with their favourite characters including Billy and Bonnie Bear. Plus every floor has 24 hour Baby stations where you can clean up, grab a spare nappy and heat your baby’s food or bottle of milk.

We also know a thing or two about keeping little ones inspired, entertained and engaged so the new themes throughout will have your little ones grinning from ear to ear. Our new rooms will feature treasure chest night lights, comfy octopus sofas plus a Captain's helm activity wall where they can steer the good ship Shoreline, speak to the captain and go full steam ahead.

The Shoreline Hotel is also home of Captain Billy Bear and his first officers, and little ones can settle down before bedtime with story time in Billy’s own quarters. Plus when you’re out exploring the resort, little ones can leave their favourite toys and teddy bears with the Shoreline’s dedicated Bear Care service where toys will be given a free reign of Captain Billy’s bedroom and play all day long.

Everything about the hotel has been designed for families with little ones in mind and the makeover will include wonderful touches to make your Butlins break extra special and the Shoreline a great place to stay on resort.

  • Treasure chest night lights

  • Octopus sofas

  • Captain's helm activity walls

  • 24 hour baby stations

  • Extra safety features including rounded edges and safety latches on every door

  • Bath time activity packs

  • Lower sinks

  • Step stools and integrated toilet training seats

  • Rubber ducks and stuck in the plug fish

  • Easy access to Billy’s fun and interactive play garden

  • 24 hour dedicated reception team

  • Free Wi-Fi

  • Designated Shoreline Hotel car park

Once we’ve docked and you’ve disembarked, your little ones will be walking that little bit taller with more confidence and you will have a new spring in your step too.

Nelsons State Room, Shoreline Hotel, Bognor Regis

Stateroom (sleeps 2-4)

For a Premium experience in our Shoreline Hotel why not try one of our staterooms which boast a balcony or patio area and sea views.

Columbus Quarter's, Shoreline Hotel, Bognor Regis

Room (sleeps 2-4)

These spacious modern hotel rooms are great for families and have a double or twin room in the main bedroom and bunks with bed guards in the children’s den.

All accommodation includes:

Bathroom, bed linen, heating, multi-channel TV, tea & coffee making facilities plus wardrobes and other storage space

 
First footnote Normal check-in from 4pm
Second footnote Except 1st and 2nd floors
  Apartments Rooms
What's included Wave Hotel Gold Silver Standard Wave Hotel Shoreline Hotel Ocean Hotel Deluxe Suite Silver Room
Open-plan kitchen/dining area, complete with oven, hob, fridge, toaster, cutlery, crockery and utensils
Included Included Included Included




Separate lounge Included Included Included Included       Included
Microwave Included Included Included



Dishwasher Included Included



Iron and ironing board Included Included Included Included Included Included Included
Widescreen TV with DVD Included Included

Included Included Included Included
WiFi Included  

Included Included Included  
2nd TV in bedroom Included Included Included Included Included  
Towels/hairdryer/toiletries Included Included Included Included Included Included
Daily housekeeping service Included Included Included Included Included Included
Early check-in (from 3pm)First footnote Included Included
Included Included Included Included
Dedicated reception and team Included Included
Included Included Included
Balcony/terrace (selected rooms) Included
Second footnote Included Included Included
Personal safe Included Included Included Included Included  
Mini fridge/cooler Included Included Included  
Dedicated parking close to your accommodation (an overflow car park will be used when full - holds an extra 95 vehicles) Included Included Included Included


Guaranteed ground floor (for additional extra