‘Our true intent is all for your delight’…our founder, Sir Billy Butlin, lived by this quote, and while a lot has changed at Butlins since Billy’s day, our aim is just the same.
We’re all about helping hard-working families rediscover their zest and sparkle. We blend warm childhood memories of being beside the seaside with the 21st century demands that modern-day families come to expect.
And 77 years on, while the world may have changed, we believe the nation’s families still need an escape from the real world, to a place where you can feel cared for and be at your best. At Butlins, our true intent really is all for your delight. It’s our promise to you.
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You might have heard the soundtrack to our ad before as it’s been quite a sensation on YouTube. It’s had 6.8 million views to date and is called “I am glad, ‘cause I’m finally returning back home” – but we just like to call it the Trololo song (you’ll see why when you watch it!).
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