Butlins 2013 brochure

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History & Innovation

It's been over 75 years since the first holidaymakers arrived at Billy Butlin's brand-new holiday camp in Skegness. Of course much has changed since 1936...

Butlins Poster from when Butlins First Opened

Our beliefs and colourful story

When it came to giving hardworking families the holidays they deserved, Billy Butlin was a man of principles. 75 years on, those same beliefs still lie behind everything we do today. Find out how Billy’s spirit lives on.

All Part of the Price

Billy Butlin had a simple, heartfelt aim: to offer his guests the best possible holiday experience for the best possible price. Today, we’re proud to fulfil Billy’s promise to offer ‘something for everyone all part of the price’.

Butlins Redcoat Nathan

Our big-hearted team

Meet some of the folk whose job – and joy – it is to make sure your stay with us is filled with delight. Every single one of them is bursting to do everything they can to help you rediscover your sparkle.

Butlins Ambassadors Logo

Our ambassadors

Meet some of our Butlins Ambassadors – It’s all very well us telling you how great we think our breaks are, but we think it’s better to hear it from real people like you, who’ll give an honest opinion.

TV ad

We hope our new TV ad gives you a sample of our sparkly feeling and has you humming the 'trololo' tune all day!

Our awards

British Travel Awards

Traveller’s Choice

TTG Travel Awards

Mumsnet Family Friendly

Customer Service Training

Enjoy England

Families Welcome

Best Big Company To Work For

Trip Advisor- Certificate of Excellence Award