Butlins Poster from when Butlins First Opened

Our beliefs and colourful story

When it came to giving hardworking families the holidays they deserved, Billy Butlin was a man of principles. 78 years on, those same beliefs still lie behind everything we do today. Find out how Billy’s spirit lives on.

Latest News

Here you’ll find exclusive news about new and exciting developments, gossip from around resort, fun articles to keep the family busy, ideas for great games and competitions to give you the chance to win some brilliant prizes.

All Part of the Price

Billy Butlin had a simple, heartfelt aim: to offer his guests the best possible holiday experience for the best possible price. Today, we’re proud to fulfil Billy’s promise to offer ‘something for everyone all part of the price’.

Butlins Redcoat Nathan

Our big-hearted team

Meet some of the folk whose job – and joy – it is to make sure your stay with us is filled with delight. Every single one of them is bursting to do everything they can to help you rediscover your sparkle.

Butlins Ambassadors

Our ambassadors

Our Butlin's Ambassadors programme 2016 – It’s all very well us telling you how great we think our breaks are, but we think it’s better to hear it from real people like you, who’ll give an honest opinion.

See our new TV Adverts

TV ad

We hope our new TV ads give you a sample of our sparkly feeling and have you looking forward to a Butlins break by the sea.

Our awards

British Travel Awards

Traveller’s Choice

TTG Travel Awards

Mumsnet Family Friendly

Customer Service Training

Enjoy England

Families Welcome

Best Big Company To Work For

Trip Advisor- Certificate of Excellence Award