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Our true intent is all for your delight, so get to know everything about our history and innovation as well as our beliefs and colourful story.
Learn more about Butlins
It’s what we’ve always been about since Sir ‘Billy’ Butlin opened his first resort in Skegness in 1936. Our resorts became a place of colour, happiness and delight ,where hard-working families could rediscover their zest and sparkle.
It's been over 75 years since the first holidaymakers arrived at Billy Butlin's brand-new holiday camp in Skegness. Of course much has changed since 1936...
When it came to giving hardworking families the holidays they deserved, Billy Butlin was a man of principles. 78 years on, those same beliefs still lie behind everything we do today. Find out how Billy’s spirit lives on.
Billy Butlin had a simple, heartfelt aim: to offer his guests the best possible holiday experience for the best possible price. Today, we’re proud to fulfil Billy’s promise to offer ‘something for everyone all part of the price’.
Meet some of the folk whose job – and joy – it is to make sure your stay with us is filled with delight. Every single one of them is bursting to do everything they can to help you rediscover your sparkle.
Meet some of our Butlins Ambassadors – It’s all very well us telling you how great we think our breaks are, but we think it’s better to hear it from real people like you, who’ll give an honest opinion.
We hope our new TV ads give you a sample of our sparkly feeling and have you looking forward to a Butlins break by the sea.