Program Guidelines
- Your website must be live and have a top level domain e.g. www.domainname.com
- As an Affiliate you must adhere to our Terms & Conditions (see below).
- Your website is not allowed to do any of the following:
- Promote illegal activities.
- Promote violence of any kind.
- Promote any type of discrimination.
- Breach intellectual property rights.
- Promote sexually explicit materials.
PPC Guidelines
Affiliates are not permitted to:
• Bid on any brand name, brand name misspellings or brand name combination traffic either for the purposes of sending traffic direct to Butlins or to a page with Butlins brand content. Butlins therefore request that affiliates negatively bid on the brand terms to avoid being broad matched in.
• Bid on any generic terms and link through directly to the site, however Bidding on generic terms with the use of a landing page is encouraged although Butlins brand terms must not be used as part of the url.
Creative and Brand Message Guidelines
Affiliates are not permitted to:
• Use creative that has not been approved by Butlins and is not available in the Affiliate Window interface (please see below for an example of available creative).
• Display offers and promotions that are not accurate and are unavailable on the Butlins website.
• Collect financial details of customers acting on behalf of Butlins.
Full Terms & Conditions...
