Forget the British seaside favourite of fish and chips, Japanese sushi is going on the menu at Butlins.

From Wednesday, Butlins first sushi bar is opening at the Shoreline Hotel in Bognor Regis.  For just £7.95, guests can enjoy a ten-piece platter of Japanese delicacies including seafood gunkan, smoked salmon nigiri and tuna maki rolls. 

Butlins chefs have received special training from sushi experts so they can make the healthy platters fresh daily on Resort and traditional recipes have been slightly adapted to accommodate British tastes.

It’s the latest move in a steady introduction of new choices at the company’s Resorts, alongside the old favourites.  Butlins has rewarded 100,000 children for eating five portions of fruit and veg a day during their stays*.  And new juice and smoothie bars have just opened for summer.

Said Managing Director of Butlins, Richard Bates: “Families tuck into all sorts of food at home these days and naturally they want more choice when they’re here too. We’ve responded to demand for more exotic and healthy choices while on holiday.  You might see Sushi as the contemporary version of fish and chips.”

Sushi, which is low in fat and high in Omega-3 fatty acids, has been introduced by Butlins to give guests more variety while on holiday. 

Said Anita Bean, children’s nutrition expert: “Trying new flavours is part of the whole holiday experience for kids as well as adults. Given the chance, children like experimenting and love tucking into healthy foods like sushi.”

From Big Brother to Butlins, could this be the summer of sushi for Britain?

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Notes to editors:

* during three day breaks, children who eat five portions of fruit and vegetables per day can claim a badge and certificate.  100,000 have done so over the last three years

To book a Butlins Shoreline break call 0845 070 4730 or visit www.butlins.com. 

Guests staying at the Shoreline Hotel can stay for three, four, or seven night breaks.  Rates start at around £69 per person, per break, for a family of four (based on two adults and two children sharing a Hook’s Cabin on a room only basis on 18th July for three nights including Butlins Experience Passes and VAT.  All offers are subject to promotional availability.  For full terms and conditions please refer to the current Butlins brochure.) 

For more information please contact the Butlins PR team on 01442 203177